The Wildfang movement
“I would rather be handsome for a day,
than pretty for a week” (Tilda Swinton)
Androgyny is a whole phenomenon in fashion and designers play with gender on their designs and campaigns shaping new ways to dress.
Actress Tilda Swinton, models Andrej Pejic and Saskia De Brauw are some examples of the new epitome of beauty, but aside the fashion industry there is a reality. There are many women who rather wear men´s clothes and only had the choice to go shopping to men’s stores, and/or borrow their boyfriends’ clothes. These boyish girls are actually a big group worldwide, a niche unfulfilled.
Therefore Wildfang was created.
Wildfang means tomboy in German, and it is a boutique and online site launched in March 2013 with the idea of “liberate menswear”. Founded by former NIKE designers Emma Mcilroy and Julia Parsley who decided to make clothes that would suit the needs of women like them.
Backed up by many popular faces like Riley Keough, Kate Moennig, Kristen Stewart, Ellen Page, Ellie Goulding, or Evan Rachel Wood, within Wildfang there is a range of styles in clothes but always feeling cool, casual and affordable.