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Fashion Fetishism at MºBA 13

Is Fashion turning into fetish? Look at MºBA 13

MºBA 13 is the world’s only fashion biennial in the city of Arnhem in the Netherlands. This year curated by trend forecaster guru Li Edelkoort under the theme of Fetishism in Fashion. You might think is a bit of an extreme idea, and you could be right, but Fetishism has been long explored in fashion, think about famous designers like Alexander McQueen, Jean Paul Gaultier, Vivienne Westwood, Thierry Mugler… (just to name few), and photographers like Helmut Newton or Ellen von Unwerth that back in the ’80s and 90’s used fashion as a medium to create very provocative images that challenged the viewer to understand if it was mere fashion or pure art. The idea behind MºBA 13 was to get together in this seminar, the most creative thinkers and designers from around the world, understanding the newest undercurrents in society and style. Analyzing our collective obsession with fashion through the idea of fetishism and how it can relate to the business, finding new paths for fashion, design, branding and culture.
This coming weekend, July 6th and 7th, will be specially interesting at the MºBA 13,  when the international film festival founded by fashion critic and video journalist Diane Pernet of A Shaded View On Fashion Film (ASVOFF), will take place as ASVOFF ARNHEM.

An inspiring trip that I really recommend, but go to before MºBA 13 ends in July 21st!

I’ve been lately more focused on short films, since at The Coolture we love stories and films, and how to experience luxury, art and fashion in a different way. I’d like to share with you an interesting short movie that perfectly suits Fetishism in Fashion and that I personally found hilarious. It’s by a female filmmaker, Monica Menez, who exquisitely combine the esthetics with a very noir sense of humor.  Enjoy.

source by Monica Menez

 

 

 

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