Jeff Koons´ great expectations
35 years of art and polemic
This is probably the most successful summer yet for artist Jeff Koons who just opened a huge retrospective at the Whitney Museum of American Art in NYC, from June 27th to Oct 19th 2014.
Jeff Koons art media ranges from sculptures to paintings, videos, installations and photography, but right now he could add fashion design to the list. On July 17th it was launched the largest H&M store in the world on Fifth Avenue in NYC, featuring an exclusive collaboration with Jeff Koons.
If you think about it, which artist would better fit in a partnership with a fashion apparel? Of course Jeff Koons.
Love him or hate him he´s a worldwide brand in itself, building an empire made of of irreverent art pieces about the world of celebrity, fetishism, mass popular culture, provocation, shock and kitsch to name a few.
His works could be defined as a mixture of minimalism, pop art and baroque, but furthermore he´s continuing a legacy left behind by iconic artists Marcel Duchamp and later on by Andy Warhol.
The tandem Jeff Koons–H&M makes perfect sense, if you recall that Jeff Koons is one of the most sought after artists and H&M has brought luxurious fashion brands like for example Karl Lagerfeld and Comme des Garçons to very democratic prices.
A designed limited edition of leather handbags featuring iconic stainless steel balloon dog sculpture, the Balloon Dog (Yellow), that YOU COULD BUY for just $49.95 in specific stores in US, and a selection of other products at the Whitney Museum and at their online site http://www.shopwhitney.org/jekore.html.
This savvy move is not new, and it comes in a moment when fashion and art have finally made a symbiosis into a big commercial monster. We should remember for example the collaborations between contemporary artists Takashi Murakami, Richard Prince and Yayoi Kusama for Louis Vuitton, with Marc Jacobs back then as the creative director and pioneer behind these very lucrative tandems.
The show would be the first time the Whitney Museum devote almost the entirety of its space to a single artist. Displaying Jeff Koon´s career into an organized structure theme groups to make it more comprehensive:
- Inflatables and Pre-New (1978–79, 1979–80)
- The New (1980–87)
- Equilibrium (1983–93)
- Luxury and Degradation (1986)
- Statuary (1986)
- Banality (1988)
- Made in Heaven (1989–91)
- Celebration (1994– )
- Easyfun (1999–2000)
- Easyfun-Ethereal (2000–02)
- Popeye (2002– )
- Hulk Elvis (2005– )
- Antiquity (2008– )
- Gazing Ball (2013– )
This will also be the last big exhibition to take place there before the Museum opens its new building in 2015, designed by architect Renzo Piano and situated between the High Line and the Hudson River in the Meatpacking District.
Jeff Koons´s H&M Flagship Store Launch in NYC